Promotional Options

It is certainly true that our responsibility as exhibition organisers is to attract as many visitors to our show as possible. However it is also true that it is in your own interests to attract as many of these visitors to your stand and to the products that you are selling.

Once a visitor makes a decision to visit our show it is then up to you. As a way to help you in attracting as many spending visitors to your stand as possible we have come up with a number of both on -site and off site promotional possibilities that will help drive potential customers to your stand and ultimately spending money with you!

In all cases you will only have a matter of seconds to attract the visitor to take notice of you company and or product. In order to do this you need to get straight to the point.
In general, the public are not interested that your product is the best. What they are most interested in is a great deal.

Therefore the only primary messages that need to be communicated are:

• What is the deal
• When does it expire.

This will drive potential customers to your stand before they visit anyone else.

As a way to help you, we have created 2 typical examples.

"Buy this penknife at the Outdoor Lifestyle Show (normal price) £25.00 and we will give you a smaller version absolutely Free! Offer Expires today!!!!! Come and see us on Stand Number Z8 in the Main Trading Hall."

"Buy this penknife at the Outdoor Lifestyle Show today (Normal Price £50) and we will give you 50% Off. Offer applies ONLY while stocks last!!! Come and see us on Stand Number Z8 in the Main Trading Hall."

These types of message can be communicated to visitors in any numbers of ways, such as leaflets, banners, emails, on our website , in show guide advertising, on the back of the entrance ticket etc etc.

Good luck with your promotions. If you have any questions or would like us to help you in your promotion please give us a call.